SEO Tips for Your Cleaning Company
Back in the day, offering highly specific services like professional cleaning was a lucrative business that never really had that much of a competition. So if you owned one several decades back, you probably didn’t need any marketing strategy to get a hold of every customer in your area.
Sadly though, the same thing cannot be said today. With so many companies offering the same professional cleaning services today, competition is so fierce and if you don’t launch a proven and effective marketing strategic, it should be very difficult to keep up. And obviously, the most cost-efficient means to market your services is by building a website and launching a search engine optimization campaign to go along with it.
So, if you are serious about building a highly optimized website for your cleaning company, follow these important SEO strategies:
Focus on Local SEO Strategies
Today, practically everyone can build a website from scratch and put the usual stuff in it, including a list of products and services, company information, and contact form. But then again, building a website alone simply isn’t enough. You need to make sure you’re optimizing it to target local customers. There’s really no need for you optimize your website to the everyone in the country because you only will be offering your services to a specific local area.
Make Good Use of the Right Keywords
It doesn’t matter if your business offers residential or office cleaning services or maybe both; the thing is if you want your website to be the portal of your success in getting clients online, you need to work with the right set of keywords.
Optimized Content Hub, Anyone?
A content hub is actually an area or page on your website which centralized the content for easy access and viewing for the visitor and potential client. A very important and indispensable part of the hub is the blog, which literally serves as the main tool for providing your visitors fresh and valuable information on a consistent basis. Although SEO has seen a lot of changes in the past years, it’s no secret that content remains king.
SEO is Synonymous with Social Media
Lastly, whenever you launch an SEO campaign, you need to understand that social media presence must be part of it. Arguably the most effective and quickest way to increase visibility online for your business is to build profiles in the most popular social media platforms like Facebook, Twitter, LinkedIn, and Instagram. Keep in mind that there is no other strategy in SEO that’s more effective when it comes to connecting and establishing relationships with future customers than social media.